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Personal is Possible

Project type

Campaign Concept

Client

Adobe & Microsoft

I'm a mid-30s consultant who watched your YouTube video twice on my MacBook Pro while on vacation in Miami. Back home in Chicago, I clicked your ad on X from an Android phone and spent two minutes on your site. You think you know me? Think again.

It's easy for companies to reduce people to a series of demographics, titles, and behaviors. A user with this profile did this, so now they'll likely do that. It's a mindset that's literally dehumanizing. 

Microsoft and Adobe connect data to help you bridge the digital divide. Combine unmatched insights and analytics with robust activation capabilities to give your customers the personalized experiences they crave—ones that demonstrate you don't track them, you get them.

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